RD DESIGN

Building awareness.

AMERICAN ASSOCIATES, BEN-GURURION UNIVERSITY OF THE NEGEV

The planet is warming. Deserts are expanding. Aquifers are drying up. There’s a worldwide water crisis and Ben-Gurion University of the Negev is taking the lead in addressing this crisis through its Zuckerberg Institute for Water Research. Our client, AABGU, the American affiliate of the university, asked us to help raise donor awareness of ZIWR’s work by designing a brochure describing its avenues of research. With its shimmering, tissue-overlay cover, and its overriding water-and-science imagery, this piece earned the highest award from AIVA.