Study Abroad package wins award.

Showcase

Study Abroad package wins award.

BEN-GURION UNIVERSITY OF THE NEGEV

This package of materials promoting Ben-Gurion Universityʼs Study Abroad program was designed to reverse a declining rate of enrollment of American students. We needed to totally revamp the look of their outreach materials…to project a more contemporary, “in” image…to demonstrate that BGU is not only a great place to learn, but the Negev is a very cool place to live. The package we created dramatized – through full page, full color photos and bold, contemporary layout – the striking modern architecture of the university, the romance of the desert, the lifestyle of the area, and the attractiveness of student and faculty. Printed in colors reminiscent of a desert sunset, this package received a silver Award for best creative marketing at the QS Apple Conference in Singapore for European and Asian university educators.