RD DESIGN

Research with a light touch.

SERVICES & ADVOCACY FOR GLBT ELDERS (SAGE)

How do you breathe life into a heavy, fact-laden study of LGBT aging? That was the question our client SAGE asked us. Our answer was what you see above…a colorful, light-hearted package of materials illuminated by the work of a wonderful illustrator, Delphine Deparis from Delo. It’s a textbook example of how humor and a light touch can humanize a heavy subject. Delphine’s stylized icons symbolize all aspects of aging, and turn cold statistics into playful, easy reading. The full design package included a full length report, an executive summary, a series of social media memes, various infographics, and a companion poster. It got plenty of attention and earned high praise from the LGBT community. And, to top it all off, the campaign won the coveted Award of Excellence from the Academy of Interactive and Visual Art.