Showcase
News that inspires.
AMERICAN ASSOCIATES, BEN-GURION UNIVERSITY OF THE NEGEV
AABGU is the voice in America for Ben-Gurion University, one of Israel’s most prestigious institutions of higher learning. They have been our client for over 15 years. In that time, we have helped them establish a strong visual identity and build a sophisticated network of communication with their donor base. The “jewel” of that network is a full-color periodical called Impact. Some may call it a newsletter, but it’s much more like a full scale, profusely illustrated magazine. Twice a year, Impact is sent to the organization’s 10,000 donors, many of whom carefully save each issue. AABGU regards Impact as their “most singularly important identity piece.” For BGU’s 40th anniversary we created a spectacular 96-page edition which became a “collector’s item” in the AABGU donor community.